How to Change Your Life and the Lives of Others Through Startups

Guatemalan Artisans

Amplified Minds hosts mastermind groups all over the country. Members of these groups are referred to as the Community of Achievers. The Community of Achievers is made up of business owners, C-suite executives, entrepreneurs, intrepraneurs (individuals growing within a business), wantrepreneurs (those who want to start a business) and soontreprenuers (those who have business ideas).

With hundreds of goals set each week and businesses succeeding within the community of the Amplified Minds Mastermind tribe, we want to highlight and interview our achievers. Achiever, Chandler Kahl, and his e-commerce business have seen increased sales, retail contract wins and a growing community of supporters since their official launch in 2017.

(Jon) What kind of business is Cuate Apparel?

(Chandler) Cuate is a Guatemalan apparel company that helps local artisans improve their lives and their businesses. We order fabrics from Guatemala and work with a guy who has his own shop with a couple workers; he takes those fabrics and creates them into beautiful products such as the ones seen in our ties. For now, we just have ties. They ship fabrics and pre-assembled ties here to the US, and then we send our ties to customers from our site.

(Jon) How long have you had this business?

(Chandler) We’ve been in progress since September of 2017.

(Jon) Why did you choose to do this type of work?

(Chandler) when I was living in Guatemala I saw a great amount of poverty. I saw people trying to start little businesses, but only earn enough to afford food for their families that day. I started this business to help Guatemalans grow their businesses, which can help them live more self-sufficient lives, increase their income for their families, and have more general progression in their lives.

(Jon) What difference have you made in the lives of those people since you started?

(Chandler) We are working with Industrias Barrio's Guatemalan artisans. They have been getting more work recently and their products are becoming more well-known. It's creating more opportunities because a lot of them just try to sell their fabrics in the streets of Guatemala; which mainly market to the woman. Now, we've been creating these products and making them more men's apparel with ties and other products soon. That way they are keeping busier and they're hopefully going to expand to hire another person to help them as well. They're starting to see the impact in their lives with a lot more work and responsibilities. It's working in Guatemala. It's really helping some people now as we continue.

(Jon) What has worked to help you get business off the ground and how are you selling things?

(Chandler) At the beginning of our business, we mainly targeted towards friends of mine in my social network. They have been really supportive and have helped me get off the ground. A lot of my friends who were in Guatemala as well have rallied behind the this movement. They loved the idea of the business and they're definitely trying to help out because they have seen the poverty. Recently, we landed a retail contract with the Missionary Mall company in Orem, UT. Since then, we're starting to see success in sales with other retailers. They've had a sale of the ties almost every single day. We're very excited to see them sell. Most of our efforts have been through social media advertisements working on becoming sponsors for a few different local events.